May 15: Pisco Day: How was Chile’s favorite distillate born?
The anniversary was born after a decree was issued on May 15, 1931, specifying the geographical limit to produce pisco between the Atacama and Coquimbo regions. Currently, according to the Pisco Producers Association, Chile consumes 2.1 liters per capita per year and produces about 36 million liters per year, which positions the country as the largest producer and consumer in the world.
An intense traffic of visitors had the digital event Cyber Week Coquimbo, which promoted offers and discounts on tourist goods and services in the region. In fact, the activities to disseminate the activity, which was hosted on the www.escapatecoquimbo.cl website, received 1.7 million views.