An intense traffic of visitors had the digital event Cyber Week Coquimbo, which promoted offers and discounts on tourist goods and services in the region. In fact, the activities to disseminate the activity, which was hosted on the website http://www.escapatecoquimbo.cl, received 1.7 million views.
The showcase featured promotions of up to 60% off and airfare to travel to the area from $ 1,990. The enthusiasm was such that according to the balance made by the organization there was traffic from various regions of the country, concentrating the interest on tourists from Santiago, Concepción and the Coquimbo region itself.
The event was organized by the Regional Productive Development Corporation (CRDP), Gore Coquimbo and Sernatur, as a way to promote the reactivation of the local tourism industry once the pandemic passes and travel restrictions are ended. Therefore, the offers that people acquired at the event can be exchanged from November 1 to March 31, 2021.